The Encyclopedia Galactica defines a robot as a mechanical apparatus designed to do the work of a man. The Marketing Division of the Sirius Cybernetics Corporation defines a robot as 'your plastic pal who's fun to be with.' The Hichhiker's Guide To The Galaxy defines the Marketing Division of the Sirius Cybernetics Corporation as 'a bunch of mindless jerks who will be the first against the wall when the Revolution comes.'
When you've been in Marketing as long as I have, you'll know that before any new product can be developed it has to be properly researched. We've got to find out what people want from fire, how they relate to it, the image-- –Oh, stick it up your nose. –Which is precisely the sort of thing we need to know. Do people want fire that can be fitted nasally?